By question
Who comes back, and who keeps paying. The word covers at least four incompatible measurements, which is why they are kept apart here.
Of everyone who installed, the share who opened the app again the next day.
Denominator: installsCohort: an install cohort
Often confused with 12-month subscription retention. The two are listed separately here because they do not measure the same thing.
24 observations · 2 sources
Of everyone who installed, the share still opening the app on day 7.
Denominator: installsCohort: an install cohort
3 observations · 1 sources
Of everyone who installed, the share still opening the app on day 14.
Denominator: installsCohort: an install cohort
4 observations · 2 sources
Of everyone who installed, the share still opening the app on day 30. This counts app opens, not payments — it is not subscriber retention.
Denominator: installsCohort: an install cohort
Often confused with 12-month subscription retention, 6-month subscription retention. The two are listed separately here because they do not measure the same thing.
18 observations · 2 sources
Of paid subscriptions started, the share still active six months later.
Denominator: paid subscriptionsCohort: a subscription cohort
Often confused with Day 30 install retention. The two are listed separately here because they do not measure the same thing.
6 observations · 1 sources
Of paid subscriptions started, the share still active twelve months later. Only meaningful alongside the billing period.
Denominator: paid subscriptionsCohort: a subscription cohort
Often confused with Day 30 install retention, Retention after the Nth renewal. The two are listed separately here because they do not measure the same thing.
26 observations · 4 sources
Of subscribers who converted to paid, the share still subscribed after the Nth renewal, counted cumulatively.
Denominator: paid subscriptionsCohort: a subscription cohort
Often confused with Renewal rate by billing cycle. The two are listed separately here because they do not measure the same thing.
5 observations · 1 sources
Revenue today from last year's customers, including expansion. Can exceed 100%, so it is not a survival rate.
Denominator: revenueCohort: a customer cohort
Often confused with Gross revenue retention (SaaS), 12-month subscription retention. The two are listed separately here because they do not measure the same thing.
5 observations · 1 sources
Revenue today from last year's customers, excluding expansion. Cannot exceed 100%.
Denominator: revenueCohort: a customer cohort
Often confused with Net revenue retention (SaaS). The two are listed separately here because they do not measure the same thing.
3 observations · 1 sources
Share of last year's customers still paying. Counts accounts, not revenue.
Denominator: customersCohort: a customer cohort
Often confused with Gross revenue retention (SaaS). The two are listed separately here because they do not measure the same thing.
4 observations · 1 sources