Advisory

When it is useful to bring me in.

I work with teams that know something is wrong but do not yet agree on what. These are the situations where my experience actually applies — organised by the problem, not by a list of deliverables.

Situations

Each of these is somewhere I have done the work, not a service I decided to offer.

Growth has stalled and nobody agrees where the real constraint is

The team has a backlog of plausible explanations and no way to choose between them. The first job is to find which constraint actually binds, and to make that legible to everyone.

Outcome

The pattern behind the Ray and HyperSpace cases.

Monetization needs restructuring

Pricing, packaging and the conversion path were built for an earlier stage of the business and are now holding it back.

Outcome

Ray: conversion ~12× in Poland, ARPU ~5× YoY. Rambler: search revenue +95% YoY.

An AI demo needs to become a reliable product

The demo works and the product does not. Usually the gap is grounding, failure modes, evaluation and trust — not model choice.

Outcome

Relaunching AI functionality at HyperSpace; building Gatok AI.

Product execution has become unstable

Dates slip, quality is uneven, and the roadmap has stopped being a reliable statement about the future. Product direction cannot be fixed while delivery is unpredictable.

Outcome

HyperSpace: delivery reliability and technical team reorganisation.

You need senior product leadership, but not a full-time CPO

The company needs product direction, structure and judgment now, and a full-time executive hire either is not justified yet or is still months away.

Outcome

CPO experience at HyperSpace and Tomus.

International expansion needs more than translation

A new market usually changes the product and the business model together — positioning, pricing, funnel and distribution — and translation is the smallest part of that work.

Outcome

Ray: Poland, then the UK, Italy and France.

Search or recommendation quality has become the bottleneck

Ranking, personalization and the surfaces around them are a product system, not only a model. Fixing them means changing what the system is allowed to optimise for.

Outcome

Rambler: recommendation CTR 2.5×, page depth 3×, SERP conversion +30%.

Formats

The right level of involvement depends on the problem and the stage. These are the shapes that usually work.

Fractional product leadership: Ongoing, part of the team, accountable for product direction and the operating rhythm around it.
Part-time senior product work: A defined share of my week on a specific product area, working as a senior product person rather than an external reviewer.
Advisory: A regular conversation with founders or product leaders on decisions, priorities and product quality.
Selected consulting: A scoped engagement to diagnose a specific constraint and leave the team with a plan they can execute.

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