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Konstantin Khalyushev
ENRUESPT

Retention

Gross revenue retention (SaaS)

Revenue today from last year's customers, excluding expansion. Cannot exceed 100%.

Excludes expansion, so unlike net revenue retention it cannot exceed 100%. The gap between the two is the expansion rate.

Denominator
revenue
Cohort
a customer cohort
Time horizon
12 months
Sources
1
Observations
3
View the benchmark data

Can these be compared?

Not directly comparable

Only one source in this dataset publishes this metric for this segment. That is a single reading, not a consensus.

These observations cannot be combined into one figure, so they are shown separately. Different sub-segments: $3–8m ARR vs $15–30m ARR.

ChartMogul — SaaS Retention Report 2023

Published 2023-03-01 · 3 observations

Sample
Anonymised, aggregated data from over 2,100 SaaS businesses using ChartMogul. Only companies active for the full twelve months are included in the aggregates.
How it is aggregated
Benchmarks are reported as top-quartile values within ARR and ARPA bands, alongside the share of companies clearing a threshold. Company-level, equally weighted.
Measurement period
Through 2022, with 2021 comparisons.
Denominator
revenue

81.2%

Top quartile (P75)

  • Web
  • Mixed
  • $3–8m ARR

Evidence Sample, statistic and metric definition all stated by the publisher.

Methodology
A top-quartile value within the band, not a median. It describes good performance, not typical performance.
As published
“Businesses with ARR in the range of $3-8m have a top quartile gross retention rate of 81.2%, while those in the range of $15-30m have it at 83.8%.”

ChartMogul — SaaS Retention Report 2023Published 2023-03-01Gross Retention · GRR benchmarks by ARR

83.8%

Top quartile (P75)

  • Web
  • Mixed
  • $15–30m ARR

Evidence Sample, statistic and metric definition all stated by the publisher.

Methodology
A top-quartile value within the band, not a median. It describes good performance, not typical performance.
As published
“Businesses with ARR in the range of $3-8m have a top quartile gross retention rate of 81.2%, while those in the range of $15-30m have it at 83.8%.”

ChartMogul — SaaS Retention Report 2023Published 2023-03-01Gross Retention · GRR benchmarks by ARR

60%–70%

Top quartile (P75)

  • Web
  • Mixed
  • ARPA under $50/month

Evidence One of sample, statistic or definition is missing or ambiguous.

Methodology
A top-quartile value within the band, not a median. It describes good performance, not typical performance.
As published
“the top quartile of companies with an ARPA less than $50/month only hit 60 to 70% gross retention.”

ChartMogul — SaaS Retention Report 2023Published 2023-03-01Gross Retention · GRR benchmarks by ARPA

Pairwise comparability

The verdict below is produced by a fixed set of rules, not a model. It looks at the metric definition, the denominator, the cohort, the statistic, the segment, the dataset and the publication dates, and reports every reason it found.

ChartMogul 2023 81.2%ChartMogul 2023 83.8%

Roughly comparable

The same thing is being measured, but at least one condition differs. Read the direction, not the gap.

  • Different sub-segments: $3–8m ARR vs $15–30m ARR.

ChartMogul 2023 81.2%ChartMogul 2023 60%–70%

Not directly comparable

These measure different quantities. Differencing them produces a number that means nothing.

  • Different business models: B2B SaaS vs B2C SaaS.

Related metrics

RetentionCompare your productMethodology and sourcesAll benchmarks