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Konstantin Khalyushev
ENRUESPT

Retention

Net revenue retention (SaaS)

Revenue today from last year's customers, including expansion. Can exceed 100%, so it is not a survival rate.

Includes expansion, so it can mask heavy churn: 105% NRR is consistent with 70% gross retention plus 35% expansion. Never read it as a survival rate.

Denominator
revenue
Cohort
a customer cohort
Time horizon
12 months
Sources
1
Observations
5
View the benchmark data

Can these be compared?

Not directly comparable

Only one source in this dataset publishes this metric for this segment. That is a single reading, not a consensus.

These observations cannot be combined into one figure, so they are shown separately. Different sub-segments: $1–3m ARR vs $3–15m ARR.

ChartMogul — SaaS Retention Report 2023

Published 2023-03-01 · 5 observations

Sample
Anonymised, aggregated data from over 2,100 SaaS businesses using ChartMogul. Only companies active for the full twelve months are included in the aggregates.
How it is aggregated
Benchmarks are reported as top-quartile values within ARR and ARPA bands, alongside the share of companies clearing a threshold. Company-level, equally weighted.
Measurement period
Through 2022, with 2021 comparisons.
Denominator
revenue

94%

Top quartile (P75)

  • Web
  • Mixed
  • $1–3m ARR

Evidence Sample, statistic and metric definition all stated by the publisher.

Methodology
A top-quartile value within the band, not a median. It describes good performance, not typical performance.
As published
“Businesses with ARR in the range of $1-3m have a top quartile net retention rate of 94%. Those in the $3-15m ARR segment, have a top quartile net retention rate of 99%, and those at scale with ARR in the range of $15-30m have the highest top quartile net retention rate of over 105%.”

ChartMogul — SaaS Retention Report 2023Published 2023-03-01Net Retention · NRR benchmarks by ARR

99%

Top quartile (P75)

  • Web
  • Mixed
  • $3–15m ARR

Evidence Sample, statistic and metric definition all stated by the publisher.

Methodology
A top-quartile value within the band, not a median. It describes good performance, not typical performance.
As published
“Businesses with ARR in the range of $1-3m have a top quartile net retention rate of 94%. Those in the $3-15m ARR segment, have a top quartile net retention rate of 99%, and those at scale with ARR in the range of $15-30m have the highest top quartile net retention rate of over 105%.”

ChartMogul — SaaS Retention Report 2023Published 2023-03-01Net Retention · NRR benchmarks by ARR

105%

Top quartile (P75)

  • Web
  • Mixed
  • $15–30m ARR

Evidence Sample, statistic and metric definition all stated by the publisher.

Methodology
A top-quartile value within the band, not a median. It describes good performance, not typical performance.
As published
“Businesses with ARR in the range of $1-3m have a top quartile net retention rate of 94%. Those in the $3-15m ARR segment, have a top quartile net retention rate of 99%, and those at scale with ARR in the range of $15-30m have the highest top quartile net retention rate of over 105%.”

ChartMogul — SaaS Retention Report 2023Published 2023-03-01Net Retention · NRR benchmarks by ARR

65.1%

Top quartile (P75)

  • Web
  • Mixed
  • ARPA under $10/month

Evidence One of sample, statistic or definition is missing or ambiguous.

Methodology
A top-quartile value within the band, not a median. It describes good performance, not typical performance. ChartMogul treats low ARPA as a proxy for B2C rather than measuring B2C as a separate population.
As published
“Companies with an ARPA of less than $10 per month, have a top-quartile net retention rate of 65.1%.”

ChartMogul — SaaS Retention Report 2023Published 2023-03-01Net Retention · NRR benchmarks by ARPA

109.3%

Top quartile (P75)

  • Web
  • Mixed
  • ARPA over $500/month

Evidence Sample, statistic and metric definition all stated by the publisher.

Methodology
A top-quartile value within the band, not a median. It describes good performance, not typical performance.
Comparability
Above 100% because expansion is included. This cannot be compared with any survival-based retention rate in this dataset — a subscriber count can never exceed 100%.
As published
“Companies with an ARPA greater than $500/month or with an ACV of more than $6k have a top quartile retention rate of 109.3%.”

ChartMogul — SaaS Retention Report 2023Published 2023-03-01Net Retention · NRR benchmarks by ARPA

Pairwise comparability

The verdict below is produced by a fixed set of rules, not a model. It looks at the metric definition, the denominator, the cohort, the statistic, the segment, the dataset and the publication dates, and reports every reason it found.

ChartMogul 2023 94%ChartMogul 2023 99%

Roughly comparable

The same thing is being measured, but at least one condition differs. Read the direction, not the gap.

  • Different sub-segments: $1–3m ARR vs $3–15m ARR.

ChartMogul 2023 94%ChartMogul 2023 65.1%

Not directly comparable

These measure different quantities. Differencing them produces a number that means nothing.

  • Different business models: B2B SaaS vs B2C SaaS.

ChartMogul 2023 94%ChartMogul 2023 105%

Roughly comparable

The same thing is being measured, but at least one condition differs. Read the direction, not the gap.

  • Different sub-segments: $1–3m ARR vs $15–30m ARR.

ChartMogul 2023 65.1%ChartMogul 2023 109.3%

Not directly comparable

These measure different quantities. Differencing them produces a number that means nothing.

  • Different business models: B2C SaaS vs B2B SaaS.

ChartMogul 2023 94%ChartMogul 2023 109.3%

Roughly comparable

The same thing is being measured, but at least one condition differs. Read the direction, not the gap.

  • Different sub-segments: $1–3m ARR vs ARPA over $500/month.

ChartMogul 2023 99%ChartMogul 2023 105%

Roughly comparable

The same thing is being measured, but at least one condition differs. Read the direction, not the gap.

  • Different sub-segments: $3–15m ARR vs $15–30m ARR.

ChartMogul 2023 99%ChartMogul 2023 109.3%

Roughly comparable

The same thing is being measured, but at least one condition differs. Read the direction, not the gap.

  • Different sub-segments: $3–15m ARR vs ARPA over $500/month.

ChartMogul 2023 105%ChartMogul 2023 109.3%

Roughly comparable

The same thing is being measured, but at least one condition differs. Read the direction, not the gap.

  • Different sub-segments: $15–30m ARR vs ARPA over $500/month.

Related metrics

RetentionCompare your productMethodology and sourcesAll benchmarks