Founder and Chief Product Officer
Tomus
An iOS music-learning product built from zero and shipped in about a month.
Constraint
Music theory is taught in units too heavy for daily practice
Key decisions
Use short sessions and gamified progression to lower the cost of starting and of coming back.
Outcome
MVP shipped in ~1 month
Context
Music theory is often taught in a way that is too abstract or too heavy for people who want to make progress in small daily sessions.
The constraint
The challenge was turning a structured learning domain into a lightweight mobile experience without flattening the material into trivia.
My role
As founder and product lead I covered product scope, learning design, monetization, launch and early experimentation.
Key decisions
Use short sessions and gamified progression to lower the cost of starting and of coming back.
Favour one clear learning loop over a broad content catalogue in the MVP.
What changed
Built the product from zero and shipped the MVP in approximately one month.
Launched internationally and began learning from early paying users.
Result
MVP delivered in approximately one month.
First paying users arrived shortly after launch.
What I took from it
In educational products, retention depends on motivation and cognitive load together. A small product can still feel serious when the learning loop is honest.