Of paid subscriptions, the share refunded during the first billing period.
Denominator: paid subscriptionsCohort: a subscription cohort
11 observations · 3 sources
By question
Churn and refunds
Refund rates, why subscriptions end, when they end, and how often churned subscribers come back.
Benchmark observations25
Distinct metrics4
Of cancellation events, the share attributed to each reason. A split of cancellations, not of subscribers.
Denominator: cancellation eventsCohort: a population of cancellations
7 observations · 2 sources
Of all first-year cancellations of annual plans, the share falling in each month. It does not say how many subscribers cancelled.
Denominator: cancellation eventsCohort: a population of cancellations
2 observations · 1 sources
Of subscribers who churned, the share who came back within a year.
Denominator: churned subscribersCohort: a subscription cohort
5 observations · 1 sources