By question
What share of subscriptions survive each billing cycle — and why per-cycle rates rise while cumulative retention falls.
Of subscriptions reaching a given billing cycle, the share that renew. A per-cycle rate, so it rises as weaker subscribers drop out.
Denominator: subscriptions due for renewalCohort: a subscription cohort
Often confused with Retention after the Nth renewal. The two are listed separately here because they do not measure the same thing.
28 observations · 2 sources
Of renewals, the share made by subscribers who actually used the app shortly before renewing. The gap to the headline renewal rate is forgotten-subscription revenue.
Denominator: subscriptions due for renewalCohort: a subscription cohort
Often confused with Renewal rate by billing cycle. The two are listed separately here because they do not measure the same thing.
5 observations · 1 sources