Skip to content
Konstantin Khalyushev
ENRUESPT

Monetization

Realised LTV per payer, 1 month

Revenue per paying user in their first month. Unaffected by conversion rate, unlike revenue per install.

Per *payer*, so it is unaffected by conversion rate. Revenue per install blends monetization and conversion into one number. Comparing them measures nothing.

Denominator
paid subscriptions
Cohort
a payer cohort
Time horizon
1 month
Sources
1
Observations
3

Compare your metric

Each source is compared against independently. Nothing here is averaged across sources, and there is no combined industry figure. This runs entirely in your browser. Your figures are never sent anywhere, never stored, and never included in analytics — only which metric you chose is counted.

View the benchmark data

Can these be compared?

Roughly comparable

Only one source in this dataset publishes this metric for this segment. That is a single reading, not a consensus.

These observations cannot be combined into one figure, so they are shown separately. Different category scope: Health & Fitness vs Business. An all-categories figure is not a substitute for the category you are in.

RevenueCat — State of Subscription Apps 2026

Published 2026-03-19 · 3 observations

Sample
Over 115,000 apps using RevenueCat for in-app subscription management, covering more than $16 billion in revenue and more than a billion transactions. Apps must have active subscription revenue and meet a minimum install or revenue threshold.
How it is aggregated
App-level metrics aggregated across apps and reported as medians and quartiles (Q1/P25, median/P50, Q3/P75, P90). Each app is a data point regardless of size.
Measurement period
Target time frame 2025; older data used where a metric needs it (e.g. third annual renewal rates).
Denominator
paid subscriptions

$24.23

Median

  • Health & Fitness

Evidence Sample, statistic and metric definition all stated by the publisher.

As published
“Health & Fitness median: $24.23, top quartile above $39.00.”

RevenueCat — State of Subscription Apps 2026Published 2026-03-19Store and revenue economics · RLTV per payer after 1 month by category

$18.76

Median

  • Business

Evidence Sample, statistic and metric definition all stated by the publisher.

As published
“Business median: $18.76, strong B2B positioning.”

RevenueCat — State of Subscription Apps 2026Published 2026-03-19Store and revenue economics · RLTV per payer after 1 month by category

$8.41

Median

  • Gaming

Evidence Sample, statistic and metric definition all stated by the publisher.

As published
“Gaming median: $8.41, lower pricepoints but higher volume.”

RevenueCat — State of Subscription Apps 2026Published 2026-03-19Store and revenue economics · RLTV per payer after 1 month by category

Pairwise comparability

The verdict below is produced by a fixed set of rules, not a model. It looks at the metric definition, the denominator, the cohort, the statistic, the segment, the dataset and the publication dates, and reports every reason it found.

RevenueCat 2026 $24.23RevenueCat 2026 $18.76

Roughly comparable

The same thing is being measured, but at least one condition differs. Read the direction, not the gap.

  • Different category scope: Health & Fitness vs Business. An all-categories figure is not a substitute for the category you are in.

RevenueCat 2026 $24.23RevenueCat 2026 $8.41

Roughly comparable

The same thing is being measured, but at least one condition differs. Read the direction, not the gap.

  • Different category scope: Health & Fitness vs Gaming. An all-categories figure is not a substitute for the category you are in.

RevenueCat 2026 $18.76RevenueCat 2026 $8.41

Roughly comparable

The same thing is being measured, but at least one condition differs. Read the direction, not the gap.

  • Different category scope: Business vs Gaming. An all-categories figure is not a substitute for the category you are in.

Related metrics

  • Revenue per install, day 14

    Revenue in the first 14 days divided by installs. Blends conversion and monetization into one number.

  • Install LTV, 12 months

    Modelled revenue per install over a year: a conversion rate multiplied by a payer LTV. Derived, not measured.

MonetizationCompare your productMethodology and sourcesAll benchmarks