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Konstantin Khalyushev
ENRUESPT

Monetization

Revenue per install, day 14

Revenue in the first 14 days divided by installs. Blends conversion and monetization into one number.

Denominator
installs
Cohort
an install cohort
Time horizon
day 14
Sources
1
Observations
5

Compare your metric

Each source is compared against independently. Nothing here is averaged across sources, and there is no combined industry figure. This runs entirely in your browser. Your figures are never sent anywhere, never stored, and never included in analytics — only which metric you chose is counted.

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Can these be compared?

Roughly comparable

Only one source in this dataset publishes this metric for this segment. That is a single reading, not a consensus.

These observations cannot be combined into one figure, so they are shown separately. Different category scope: not broken out vs Health & Fitness. An all-categories figure is not a substitute for the category you are in.

RevenueCat — State of Subscription Apps 2026

Published 2026-03-19 · 5 observations

Sample
Over 115,000 apps using RevenueCat for in-app subscription management, covering more than $16 billion in revenue and more than a billion transactions. Apps must have active subscription revenue and meet a minimum install or revenue threshold.
How it is aggregated
App-level metrics aggregated across apps and reported as medians and quartiles (Q1/P25, median/P50, Q3/P75, P90). Each app is a data point regardless of size.
Measurement period
Target time frame 2025; older data used where a metric needs it (e.g. third annual renewal rates).
Denominator
installs

$0.23

Median

Evidence Sample, statistic and metric definition all stated by the publisher.

As published
“$0.23 median at D14 across all categories.”

RevenueCat — State of Subscription Apps 2026Published 2026-03-19Store and revenue economics · Revenue per install at Day 14 by category

$0.48

Median

  • Health & Fitness

Evidence Sample, statistic and metric definition all stated by the publisher.

As published
“Health & Fitness ($0.48) leads; Gaming ($0.08) trails.”

RevenueCat — State of Subscription Apps 2026Published 2026-03-19Store and revenue economics · Revenue per install at Day 14 by category

$0.08

Median

  • Gaming

Evidence Sample, statistic and metric definition all stated by the publisher.

As published
“Health & Fitness ($0.48) leads; Gaming ($0.08) trails.”

RevenueCat — State of Subscription Apps 2026Published 2026-03-19Store and revenue economics · Revenue per install at Day 14 by category

$0.31

Median

  • Business

Evidence Sample, statistic and metric definition all stated by the publisher.

As published
“Business ($0.31) and Education ($0.30) monetize early.”

RevenueCat — State of Subscription Apps 2026Published 2026-03-19Store and revenue economics · Revenue per install at Day 14 by category

$0.30

Median

  • Education

Evidence Sample, statistic and metric definition all stated by the publisher.

As published
“Business ($0.31) and Education ($0.30) monetize early.”

RevenueCat — State of Subscription Apps 2026Published 2026-03-19Store and revenue economics · Revenue per install at Day 14 by category

Pairwise comparability

The verdict below is produced by a fixed set of rules, not a model. It looks at the metric definition, the denominator, the cohort, the statistic, the segment, the dataset and the publication dates, and reports every reason it found.

RevenueCat 2026 $0.23RevenueCat 2026 $0.48

Roughly comparable

The same thing is being measured, but at least one condition differs. Read the direction, not the gap.

  • Different category scope: not broken out vs Health & Fitness. An all-categories figure is not a substitute for the category you are in.

RevenueCat 2026 $0.23RevenueCat 2026 $0.08

Roughly comparable

The same thing is being measured, but at least one condition differs. Read the direction, not the gap.

  • Different category scope: not broken out vs Gaming. An all-categories figure is not a substitute for the category you are in.

RevenueCat 2026 $0.23RevenueCat 2026 $0.31

Roughly comparable

The same thing is being measured, but at least one condition differs. Read the direction, not the gap.

  • Different category scope: not broken out vs Business. An all-categories figure is not a substitute for the category you are in.

RevenueCat 2026 $0.23RevenueCat 2026 $0.30

Roughly comparable

The same thing is being measured, but at least one condition differs. Read the direction, not the gap.

  • Different category scope: not broken out vs Education. An all-categories figure is not a substitute for the category you are in.

RevenueCat 2026 $0.48RevenueCat 2026 $0.08

Roughly comparable

The same thing is being measured, but at least one condition differs. Read the direction, not the gap.

  • Different category scope: Health & Fitness vs Gaming. An all-categories figure is not a substitute for the category you are in.

RevenueCat 2026 $0.48RevenueCat 2026 $0.31

Roughly comparable

The same thing is being measured, but at least one condition differs. Read the direction, not the gap.

  • Different category scope: Health & Fitness vs Business. An all-categories figure is not a substitute for the category you are in.

RevenueCat 2026 $0.48RevenueCat 2026 $0.30

Roughly comparable

The same thing is being measured, but at least one condition differs. Read the direction, not the gap.

  • Different category scope: Health & Fitness vs Education. An all-categories figure is not a substitute for the category you are in.

RevenueCat 2026 $0.08RevenueCat 2026 $0.31

Roughly comparable

The same thing is being measured, but at least one condition differs. Read the direction, not the gap.

  • Different category scope: Gaming vs Business. An all-categories figure is not a substitute for the category you are in.

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