By question
Installs to trials, trials to paid, installs to paid. The denominator is everything: these rates differ by more than an order of magnitude.
Of installs, the share that start a free trial within 30 days. Trial-using apps only.
Denominator: installsCohort: an install cohort
Often confused with Install-to-trial (all durations). The two are listed separately here because they do not measure the same thing.
20 observations · 2 sources
Of installs, the share that start a trial — averaged across apps and reported without splitting by plan duration.
Denominator: installsCohort: an install cohort
Often confused with Download-to-trial (30 days). The two are listed separately here because they do not measure the same thing.
3 observations · 1 sources
Of free trials started, the share that convert into a paid subscription.
Denominator: trial startsCohort: an install cohort
Often confused with Download-to-paid (35 days). The two are listed separately here because they do not measure the same thing.
32 observations · 4 sources
Of installs, the share that result in at least one paid subscription within 35 days.
Denominator: installsCohort: an install cohort
Often confused with Download-to-paid (30 days), Trial-to-paid conversion. The two are listed separately here because they do not measure the same thing.
28 observations · 2 sources
Of downloads, the share that became paying subscribers within 30 days. A shorter window than the 35-day version, so it reads lower.
Denominator: downloadsCohort: an install cohort
Often confused with Download-to-paid (35 days). The two are listed separately here because they do not measure the same thing.
3 observations · 1 sources