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Konstantin Khalyushev
ENRUESPT

Monetization

Revenue per install, day 60

Revenue in the first 60 days divided by installs.

Denominator
installs
Cohort
an install cohort
Time horizon
day 60
Sources
2
Observations
6

Compare your metric

Each source is compared against independently. Nothing here is averaged across sources, and there is no combined industry figure. This runs entirely in your browser. Your figures are never sent anywhere, never stored, and never included in analytics — only which metric you chose is counted.

View the benchmark data

Can these be compared?

Roughly comparable

The same thing is being measured, but at least one condition differs. Read the direction, not the gap.

These observations cannot be combined into one figure, so they are shown separately. Different category scope: not broken out vs Health & Fitness. An all-categories figure is not a substitute for the category you are in.

RevenueCat — State of Subscription Apps 2026

Published 2026-03-19 · 4 observations

Sample
Over 115,000 apps using RevenueCat for in-app subscription management, covering more than $16 billion in revenue and more than a billion transactions. Apps must have active subscription revenue and meet a minimum install or revenue threshold.
How it is aggregated
App-level metrics aggregated across apps and reported as medians and quartiles (Q1/P25, median/P50, Q3/P75, P90). Each app is a data point regardless of size.
Measurement period
Target time frame 2025; older data used where a metric needs it (e.g. third annual renewal rates).
Denominator
installs

$0.34

Median

Evidence Sample, statistic and metric definition all stated by the publisher.

As published
“$0.34 median at D60 across all categories.”

RevenueCat — State of Subscription Apps 2026Published 2026-03-19Store and revenue economics · Revenue per install at Day 60 by category

$0.66

Median

  • Health & Fitness

Evidence Sample, statistic and metric definition all stated by the publisher.

As published
“Health & Fitness grows from $0.48 (D14) to $0.66 (D60): 1.4× multiplier.”

RevenueCat — State of Subscription Apps 2026Published 2026-03-19Store and revenue economics · Revenue per install at Day 60 by category

$0.14

Median

  • Gaming

Evidence Sample, statistic and metric definition all stated by the publisher.

As published
“Gaming grows from $0.08 to $0.14: 1.7× multiplier but low absolute value.”

RevenueCat — State of Subscription Apps 2026Published 2026-03-19Store and revenue economics · Revenue per install at Day 60 by category

$0.50

Median

  • Business

Evidence Sample, statistic and metric definition all stated by the publisher.

As published
“Business shows highest absolute $ growth: $0.31 to $0.50 (+$0.19).”

RevenueCat — State of Subscription Apps 2026Published 2026-03-19Store and revenue economics · Revenue per install at Day 60 by category

RevenueCat — State of Subscription Apps 2025

Published 2025-04-01 · 2 observations

Sample
Apps using RevenueCat for in-app subscription management, segmented by category, platform, region, price point and engagement strategy.
How it is aggregated
App-level metrics reported as bottom quartile, median, upper quartile and top 10% of app performance.
Measurement period
Primarily 2024.
Denominator
installs

$0.31

Median

Evidence Sample, statistic and metric definition all stated by the publisher.

Comparability
The 2026 edition reports $0.34 for the same metric, so this pair is a usable year-on-year comparison.
As published
“Most AI apps see revenue per install above $0.63 after 60 days, matching only Health and Fitness ($0.63), at double the overall median of $0.31.”

RevenueCat — State of Subscription Apps 2025Published 2025-04-01Key insights · Revenue per install after 60 days

$0.63

Median

  • Health & Fitness

Evidence Sample, statistic and metric definition all stated by the publisher.

As published
“matching only Health and Fitness ($0.63), at double the overall median of $0.31.”

RevenueCat — State of Subscription Apps 2025Published 2025-04-01Key insights · Revenue per install after 60 days

Pairwise comparability

The verdict below is produced by a fixed set of rules, not a model. It looks at the metric definition, the denominator, the cohort, the statistic, the segment, the dataset and the publication dates, and reports every reason it found.

RevenueCat 2026 $0.34RevenueCat 2025 $0.31

Roughly comparable

The same thing is being measured, but at least one condition differs. Read the direction, not the gap.

  • Different aggregation methods. RevenueCat 2026: medians and quartiles across apps. RevenueCat 2025: quartiles and medians across apps.

RevenueCat 2026 $0.34RevenueCat 2025 $0.63

Roughly comparable

The same thing is being measured, but at least one condition differs. Read the direction, not the gap.

  • Different category scope: not broken out vs Health & Fitness. An all-categories figure is not a substitute for the category you are in.
  • Different aggregation methods. RevenueCat 2026: medians and quartiles across apps. RevenueCat 2025: quartiles and medians across apps.

RevenueCat 2026 $0.66RevenueCat 2025 $0.31

Roughly comparable

The same thing is being measured, but at least one condition differs. Read the direction, not the gap.

  • Different category scope: Health & Fitness vs not broken out. An all-categories figure is not a substitute for the category you are in.
  • Different aggregation methods. RevenueCat 2026: medians and quartiles across apps. RevenueCat 2025: quartiles and medians across apps.

RevenueCat 2026 $0.14RevenueCat 2025 $0.31

Roughly comparable

The same thing is being measured, but at least one condition differs. Read the direction, not the gap.

  • Different category scope: Gaming vs not broken out. An all-categories figure is not a substitute for the category you are in.
  • Different aggregation methods. RevenueCat 2026: medians and quartiles across apps. RevenueCat 2025: quartiles and medians across apps.

RevenueCat 2026 $0.14RevenueCat 2025 $0.63

Roughly comparable

The same thing is being measured, but at least one condition differs. Read the direction, not the gap.

  • Different category scope: Gaming vs Health & Fitness. An all-categories figure is not a substitute for the category you are in.
  • Different aggregation methods. RevenueCat 2026: medians and quartiles across apps. RevenueCat 2025: quartiles and medians across apps.

RevenueCat 2026 $0.50RevenueCat 2025 $0.31

Roughly comparable

The same thing is being measured, but at least one condition differs. Read the direction, not the gap.

  • Different category scope: Business vs not broken out. An all-categories figure is not a substitute for the category you are in.
  • Different aggregation methods. RevenueCat 2026: medians and quartiles across apps. RevenueCat 2025: quartiles and medians across apps.

RevenueCat 2026 $0.50RevenueCat 2025 $0.63

Roughly comparable

The same thing is being measured, but at least one condition differs. Read the direction, not the gap.

  • Different category scope: Business vs Health & Fitness. An all-categories figure is not a substitute for the category you are in.
  • Different aggregation methods. RevenueCat 2026: medians and quartiles across apps. RevenueCat 2025: quartiles and medians across apps.

RevenueCat 2026 $0.34RevenueCat 2026 $0.66

Roughly comparable

The same thing is being measured, but at least one condition differs. Read the direction, not the gap.

  • Different category scope: not broken out vs Health & Fitness. An all-categories figure is not a substitute for the category you are in.
Editions over time

Each edition of a report is stored separately, and older observations are never overwritten. A series is only shown as a trend when the underlying method held still.

RevenueCat — State of Subscription Apps

  1. Edition 2025

    2025-04-01

    • $0.31Median
    • $0.63MedianHealth & Fitness

  2. Edition 2026

    2026-03-19

    • $0.34Median
    • $0.66MedianHealth & Fitness
    • $0.14MedianGaming
    • $0.50MedianBusiness

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