Monetization

MRR growth, year on year

Change in monthly recurring revenue between year-end snapshots, normalised to 30 days.

Denominator: revenue
Cohort: a population of apps
Time horizon: 12 months
Sources: 1
Observations: 3

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Can these be compared?

Not directly comparable

Only one source in this dataset publishes this metric for this segment. That is a single reading, not a consensus.

These observations cannot be combined into one figure, so they are shown separately. Different statistics: Median vs Top quartile (P75). A percentile and a central estimate answer different questions and cannot be differenced.

RevenueCat — State of Subscription Apps 2026

Published 2026-03-19 · 3 observations

Sample: Over 115,000 apps using RevenueCat for in-app subscription management, covering more than $16 billion in revenue and more than a billion transactions. Apps must have active subscription revenue and meet a minimum install or revenue threshold.
How it is aggregated: App-level metrics aggregated across apps and reported as medians and quartiles (Q1/P25, median/P50, Q3/P75, P90). Each app is a data point regardless of size.
Measurement period: Target time frame 2025; older data used where a metric needs it (e.g. third annual renewal rates).
Denominator: revenue

5%–17%

Median

Evidence Sample, statistic and metric definition all stated by the publisher.

Comparability: Range spans developer-HQ regions; there is no single global median in this chart.
As published: “Median growth of ~5–17% puts you in the middle of the pack.”

RevenueCat — State of Subscription Apps 2026Published 2026-03-19State of the market · Median year-on-year MRR growth by developer HQ

80%

Top quartile (P75)

Evidence Sample, statistic and metric definition all stated by the publisher.

As published: “Growing 80%+ means you're outpacing 75% of apps.”

RevenueCat — State of Subscription Apps 2026Published 2026-03-19State of the market · Median year-on-year MRR growth by developer HQ

-33%

Bottom quartile (P25)

Evidence Sample, statistic and metric definition all stated by the publisher.

As published: “Shrinking by more than 33% places you in the bottom quartile.”

RevenueCat — State of Subscription Apps 2026Published 2026-03-19State of the market · Median year-on-year MRR growth by developer HQ

Pairwise comparability

The verdict below is produced by a fixed set of rules, not a model. It looks at the metric definition, the denominator, the cohort, the statistic, the segment, the dataset and the publication dates, and reports every reason it found.

RevenueCat 2026 5%–17%RevenueCat 2026 80%

Not directly comparable

These measure different quantities. Differencing them produces a number that means nothing.

Different statistics: Median vs Top quartile (P75). A percentile and a central estimate answer different questions and cannot be differenced.

RevenueCat 2026 5%–17%RevenueCat 2026 -33%

Not directly comparable

These measure different quantities. Differencing them produces a number that means nothing.

Different statistics: Median vs Bottom quartile (P25). A percentile and a central estimate answer different questions and cannot be differenced.

RevenueCat 2026 80%RevenueCat 2026 -33%

Not directly comparable

These measure different quantities. Differencing them produces a number that means nothing.

Different statistics: Top quartile (P75) vs Bottom quartile (P25). A percentile and a central estimate answer different questions and cannot be differenced.

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