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Konstantin Khalyushev
ENRUESPT

Pricing

Median subscription price

What apps charge at each plan duration, in US dollars.

Denominator
not applicable
Cohort
a population of apps
Time horizon
—
Sources
2
Observations
6

Compare your metric

Each source is compared against independently. Nothing here is averaged across sources, and there is no combined industry figure. This runs entirely in your browser. Your figures are never sent anywhere, never stored, and never included in analytics — only which metric you chose is counted.

View the benchmark data

Can these be compared?

Roughly comparable

The same thing is being measured, but at least one condition differs. Read the direction, not the gap.

These observations cannot be combined into one figure, so they are shown separately. Different billing periods: weekly vs monthly.

RevenueCat — State of Subscription Apps 2026

Published 2026-03-19 · 3 observations

Sample
Over 115,000 apps using RevenueCat for in-app subscription management, covering more than $16 billion in revenue and more than a billion transactions. Apps must have active subscription revenue and meet a minimum install or revenue threshold.
How it is aggregated
App-level metrics aggregated across apps and reported as medians and quartiles (Q1/P25, median/P50, Q3/P75, P90). Each app is a data point regardless of size.
Measurement period
Target time frame 2025; older data used where a metric needs it (e.g. third annual renewal rates).
Denominator
not applicable

$4.99–$6.89

Median

  • Weekly

Evidence Sample, statistic and metric definition all stated by the publisher.

As published
“Weekly median: $4.99–$6.89 (Business highest, Travel/Health lowest).”

RevenueCat — State of Subscription Apps 2026Published 2026-03-19Pricing · Median price per plan duration by category

$4.99–$9.99

Median

  • Monthly

Evidence Sample, statistic and metric definition all stated by the publisher.

As published
“Monthly median: $4.99–$9.99 (Education/Health/Social highest at $9.99).”

RevenueCat — State of Subscription Apps 2026Published 2026-03-19Pricing · Median price per plan duration by category

$20–$44.99

Median

  • Annual

Evidence Sample, statistic and metric definition all stated by the publisher.

As published
“Yearly median: $20–$44.99 (Education highest, Travel lowest).”

RevenueCat — State of Subscription Apps 2026Published 2026-03-19Pricing · Median price per plan duration by category

Adapty — State of In-App Subscriptions 2026

Published 2026-01-01 · 3 observations

Sample
Subscription data from more than 16,000 apps representing $3 billion in subscription revenue.
How it is aggregated
Conversion benchmarks are computed as app-level rates (trials or purchases divided by installs) within a segment, then aggregated as the AVERAGE of per-app rates. Medians and percentiles are reported alongside averages on some charts.
Measurement period
2025, with 2023 comparisons on selected charts.
Denominator
not applicable

$7.48

Median

  • Weekly
  • All categories, 2025

Evidence Sample, statistic and metric definition all stated by the publisher.

Comparability
Sits well above RevenueCat's medians for the same durations ($4.99-$9.99 monthly, $20-$44.99 annual). Two different app populations priced differently; neither is wrong.
As published
“Global median weekly price | $7.48”

Adapty — State of In-App Subscriptions 2026Published 2026-01-01Pricing · Global median subscription prices 2025

$12.99

Median

  • Monthly
  • All categories, 2025

Evidence Sample, statistic and metric definition all stated by the publisher.

Comparability
Sits well above RevenueCat's medians for the same durations ($4.99-$9.99 monthly, $20-$44.99 annual). Two different app populations priced differently; neither is wrong.
As published
“Global median monthly price | $12.99”

Adapty — State of In-App Subscriptions 2026Published 2026-01-01Pricing · Global median subscription prices 2025

$38.42

Median

  • Annual
  • All categories, 2025

Evidence Sample, statistic and metric definition all stated by the publisher.

Comparability
Sits well above RevenueCat's medians for the same durations ($4.99-$9.99 monthly, $20-$44.99 annual). Two different app populations priced differently; neither is wrong.
As published
“Global median annual price | $38.42”

Adapty — State of In-App Subscriptions 2026Published 2026-01-01Pricing · Global median subscription prices 2025

Pairwise comparability

The verdict below is produced by a fixed set of rules, not a model. It looks at the metric definition, the denominator, the cohort, the statistic, the segment, the dataset and the publication dates, and reports every reason it found.

RevenueCat 2026 $4.99–$6.89Adapty 2026 $7.48

Roughly comparable

The same thing is being measured, but at least one condition differs. Read the direction, not the gap.

  • Different sub-segments: not broken out vs all categories, 2025.
  • Different datasets: RevenueCat (115,000+ apps, $16bn in revenue) versus Adapty (16,000+ apps, $3bn in subscription revenue). Each publisher sees only its own customers, so the app populations differ.
  • Different aggregation methods. RevenueCat 2026: medians and quartiles across apps. Adapty 2026: the average of per-app rates.

RevenueCat 2026 $4.99–$6.89Adapty 2026 $12.99

Roughly comparable

The same thing is being measured, but at least one condition differs. Read the direction, not the gap.

  • Different billing periods: weekly vs monthly.
  • Different sub-segments: not broken out vs all categories, 2025.
  • Different datasets: RevenueCat (115,000+ apps, $16bn in revenue) versus Adapty (16,000+ apps, $3bn in subscription revenue). Each publisher sees only its own customers, so the app populations differ.
  • Different aggregation methods. RevenueCat 2026: medians and quartiles across apps. Adapty 2026: the average of per-app rates.

RevenueCat 2026 $4.99–$6.89Adapty 2026 $38.42

Roughly comparable

The same thing is being measured, but at least one condition differs. Read the direction, not the gap.

  • Different billing periods: weekly vs annual.
  • Different sub-segments: not broken out vs all categories, 2025.
  • Different datasets: RevenueCat (115,000+ apps, $16bn in revenue) versus Adapty (16,000+ apps, $3bn in subscription revenue). Each publisher sees only its own customers, so the app populations differ.
  • Different aggregation methods. RevenueCat 2026: medians and quartiles across apps. Adapty 2026: the average of per-app rates.

RevenueCat 2026 $4.99–$9.99Adapty 2026 $7.48

Roughly comparable

The same thing is being measured, but at least one condition differs. Read the direction, not the gap.

  • Different billing periods: monthly vs weekly.
  • Different sub-segments: not broken out vs all categories, 2025.
  • Different datasets: RevenueCat (115,000+ apps, $16bn in revenue) versus Adapty (16,000+ apps, $3bn in subscription revenue). Each publisher sees only its own customers, so the app populations differ.
  • Different aggregation methods. RevenueCat 2026: medians and quartiles across apps. Adapty 2026: the average of per-app rates.

RevenueCat 2026 $4.99–$9.99Adapty 2026 $38.42

Roughly comparable

The same thing is being measured, but at least one condition differs. Read the direction, not the gap.

  • Different billing periods: monthly vs annual.
  • Different sub-segments: not broken out vs all categories, 2025.
  • Different datasets: RevenueCat (115,000+ apps, $16bn in revenue) versus Adapty (16,000+ apps, $3bn in subscription revenue). Each publisher sees only its own customers, so the app populations differ.
  • Different aggregation methods. RevenueCat 2026: medians and quartiles across apps. Adapty 2026: the average of per-app rates.

RevenueCat 2026 $20–$44.99Adapty 2026 $7.48

Roughly comparable

The same thing is being measured, but at least one condition differs. Read the direction, not the gap.

  • Different billing periods: annual vs weekly.
  • Different sub-segments: not broken out vs all categories, 2025.
  • Different datasets: RevenueCat (115,000+ apps, $16bn in revenue) versus Adapty (16,000+ apps, $3bn in subscription revenue). Each publisher sees only its own customers, so the app populations differ.
  • Different aggregation methods. RevenueCat 2026: medians and quartiles across apps. Adapty 2026: the average of per-app rates.

RevenueCat 2026 $20–$44.99Adapty 2026 $12.99

Roughly comparable

The same thing is being measured, but at least one condition differs. Read the direction, not the gap.

  • Different billing periods: annual vs monthly.
  • Different sub-segments: not broken out vs all categories, 2025.
  • Different datasets: RevenueCat (115,000+ apps, $16bn in revenue) versus Adapty (16,000+ apps, $3bn in subscription revenue). Each publisher sees only its own customers, so the app populations differ.
  • Different aggregation methods. RevenueCat 2026: medians and quartiles across apps. Adapty 2026: the average of per-app rates.

RevenueCat 2026 $4.99–$6.89RevenueCat 2026 $4.99–$9.99

Roughly comparable

The same thing is being measured, but at least one condition differs. Read the direction, not the gap.

  • Different billing periods: weekly vs monthly.

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